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How can an online business based on a particular social media platform survive moving to another platform entirely?

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There are online businesses that are based on a particular social media platform. They sell and do all their business activities on that one social media platform.

Supposing something happens and the business has to change entirely from that social media platform, how would it survive?
 
A company relying on only one platform suffer if suddenly changes. The way to survive to build a presence on different platforms by setting up an official website and using email marketing. This brings balance prevents traffic from being lost.
 
This is the reason that we always encourage online businessee to build presence on all social media platforms.
 
Since they already have ground on one platform, they can start promoting their other accounts there or get people to advertise it for them.
Gotcha. I use one account to promote others so can play like me without delay. I plan to enter into a contract with some promo people to grow the biz.
 
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