How can Meta Description be optimized for a particular online product?

[King Belieal]

I read somewhere that meta description must be optimised when writing it so that it can be discoverable by search engines. What are the techniques to write Meta description so that it can be properly optimized to be visible on search engines?

 

[Augusta]

it is writing with a sense of urgency and providing a CTA . At the same time, be careful not to sound like sales spam.

 

[Kross]

it is writing with a sense of urgency and providing a CTA . At the same time, be careful not to sound like sales spam.

A strategic Call to Action would be one attribute that would make a meta description to convert faster to sales.