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How did Harland Sanders become wealthy?

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Harland Sanders is considered a genius. He was not a restauranteur by profession but a gasoline station owner who started making fried chicken on the side. He perfected his recipe and traveled the country using franchisees for his “Kentucky Fried Chicken “restaurants.

Sanders created a memorable persona the colored –and used it to build his brand. He embraced television and advertising, making KFC instantly recognizable and famous worldwide. He started his business at the age of 65.
 
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