You can't actually avoid the cost of running or marketing your business online and even offline, especially if you want to succeed. You can look for ways to manage what you spend though.
In my online store, people are aware of the existing prices in the market so they cannot complain about the increase. They can back out if they dislike the pricing.
Indeed, marketing is one of the major expenses of online stores. Without effective marketing, people are not aware of your stores and the products you offer.
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