How do you assure customers of the quality of your products without them testing?

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It is not always easy to convince a customer to buy a particular product. They have to be assured of the quality of the product you are marketing to them. But how possible is it to convince a customer on product quality without them testing the products?
 
It's not always to do this you can only talk to them but it won't be easy to convince them except you ask them to test the product so user testing must follow some products look good at sight but when buy it's something else so only words will not be okay for satisfaction
 
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