How do you give a local identity to a business operating internationally?

[Min George]

Some businesses are operating outside the shores of the country that the owner of the business is a citizen. It could be because of expansion or any other reason.

For such international businesses, how can the owner ensure that the business has a local identity?

 

[Augusta]

By defining your brand's personality and values, creating a memorable visual identity, understanding your target audience, creating a consistent brand

 

[King Belieal]

Be sure that you have managerial staff positions for indigenes of the host country. And make sure to have adverts and jingles in local language.

 

[Laurentta]

Before giving local identity to a business operating internationally, one has to first of all understand local customs and traditions.

 

[Springtime]

If a local business needs to expand to other countries, the business has to set up a representative office or a branch, properly registered in that foreign country.