How do you keep the business going in the tougher economic times?

It is better to focus on customers who are doing well and can afford to spend more money. Often those who are politically well connected will flourish, even if the economy is not doing well and continue to spend.
 
This is why business owners are expected to be flexible. In times like this, the best thing to do would be to be adjust how you run your business. If there is a way you can still maintain your old price and still make profit, go ahead. Don't just change your price to something higher simply because others are doing it.
 
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