How Do You Segment Email Lists for Maximum Conversions?

[Nomad]

Audience segmentation is very important, it can make or break yiur email campaign. How do yiu do it? Do you group by purchase history, engagement level, or demographics? What kind of customer segmentation has brought yiu the highest CTR and sales for your newsletters campaigns?

 

[Augusta]

For me it's Demographics. I recommend starting your email segmentation strategy with demographics. then you can add Product preferences. Or
Personal interests.