There are niches of products that you sell online in a particular location and it moves and those that won't move. Understand how the online behaviour or the demography works.
I do not own an online business. A friend of mine run an online store. Her niche is to sell clothing and accessories imported directly from Japan and S. Korea. Many people here love clothing in these countries. She is making good money.
I think the feasibility business study here comes into being. The researches and due diligence is really very important before entering the particular niche.
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