How does human matter in branding of businesses?

[Fidelia]

The concept of "human behind the brand" is something that I have come to learn about business branding. It covers the story of the founder and the other human aspects of the brand.

Why does a brand really need a human touch to it?

 

[Min George]

When there is a human behind a brand, it is easy for people to connect with the brand. And that helps relationship with the brand easier.

 

[Augusta]

Naturally, making use of people is key to humanising your marketing.