- Thread Author
- #1
A website's loading speed has become a crucial factor for search engine ranking. Users expect pages to load quickly; if they wait more than a few seconds, the likelihood of abandoning the site increases significantly. This behavior directly affects important metrics such as bounce rate and time on site, which search engines consider when evaluating a site's quality. Optimizing speed not only improves the user experience but also sends positive signals to Google, increasing the likelihood of a better ranking. Strategies such as reducing image sizes, implementing caching, minimizing the use of heavy scripts, and choosing a quality hosting are essential. Investing time in optimizing speed is key to achieving strong, competitive, and sustainable SEO over the long term.