How does understanding local language help a business person with sales?

[King Belieal]

People are saying that a person understanding the local language of the location that he is operating the business would help with sales. How does a understanding of local language help a business person to make more sales?

 

[eLdavis]

Understanding the local language of your business location helps with easy communication between you and potential customers out there.

 

[Springtime]

Communicating with customers in their language may help to build better relationship. The customer will find it more convenient to buy from your store if you speak his/her language.

 

[Augusta]

Understanding local dialects, regional expressions, and business-specific jargon can help your sales team avoid confusion with the customers