How important is public relations to a business?

[King Belieal]

I have seen business organizations put everything into public relations. They go the extra mile in public relations efforts and moves.

Is public relations so important for a business that it goes all out for it? What does a company stand to gain by investing so much in public relations?

 

[eLdavis]

Public relations mainly has to go with dealing with the public or potential customers and target audience, how you deal with them determines if they would return or not.

 

[Fidelia]

Businesses would rather miss any other thing than miss a chance to send out a positive PR. Their brand is heavily dependent on PR to thrive.