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How important is reviews for an offline business?

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We have somehow come to agree that reviews are very important for an online business. It is part of the ecosystem of online businesses. Now, to the world of online businesses, are reviews also that important to impact sales for an offline business? How are those reviews accessed?
 
Reviews plays a very important role when it comes to both offline and online business. Most people usually buy things based on reviews. Reviews helps build your business reputation.
 
Reviews for both offline and online businesses are essential to protect the interest of the new customers. They will have to evaluate their decisions either to proceed or not to proceed buying basing from the reviews.
 
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