As we all know that money is the most important thing in the funding for the business. So a business manager that operates with the steady cash flow is likely to meet it's business targets with ease than the one that doesn't.
This is also one major reason I do not do credit sales. This has never helped any business so far.One thing that credit sales does to businesses is that it scuttles the cash flow of the business. With that, the business might not be able to order for stock when it wants to.