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Sometimes companies make mistakes in operating their business or take actions that affect the loss of customer trust and business credibility, which will affect sales turnover. A company's bad reputation is an overall perception stored in the mind, an opinion formed from experiences, interactions, information received by customers and the general public. A company's bad reputation is not only a financial aspect but also includes many aspects such as product quality, service, business ethics, social responsibility, etc. So how do you fix a bad brand and company image/reputation?