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Nomad
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If you are running an online business, your ultimate goal is to generate sales and make a profit. At first, you focus should be on sustainability, you need to earning enough to cover your costs. When your revenue is able to cover your basic cost and when your business reaches the break-even point, only then you need to consider growth. For sustainability, consider selling for low profit margins, which will attract budget buyers. When sales begin to come, it’s the time to scale up and maximize revenue.