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Having a large number of loyal customers is more profitable than constantly increasing the number of new customers. Customer retention is not only a matter of retaining existing customers, but businesses must also create valuable and relevant experiences, thus fostering mutually beneficial relationships between businesses and customers. High customer retention not only maintains sales stability but also reduces marketing costs. Furthermore, loyal customers often recommend products/services to their friends and family, automatically increasing the number of customers and reducing promotional costs.
High customer retention indicates that a business is consistently meeting customer needs and expectations. Therefore, it is crucial for businesses to develop strategies to increase customer retention, but how?
High customer retention indicates that a business is consistently meeting customer needs and expectations. Therefore, it is crucial for businesses to develop strategies to increase customer retention, but how?