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How to Leverage an Online Community for Marketing and Sales

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Online communities are evolving as a platform for build a brand, marketing a business, and also generating sales. Once you build a community, you will have to decide on how you want to utilize it. A community can bring like-minded individuals together around a common interest, thus, encouraging collaboration and shared learning. Have you used online community for marketing and sales?
 
Having an online community gives you a primary target market to sell your business to. Many brands build online communities first.
 
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