How to Measure Content Marketing Success?

[Suba]

In my opinion, content marketing is a tricky strategy but it is often a challenge for content creators to be able to have a direct impact on the brand. Even though when you open the content, the audience may not necessarily be interested in the product, but at least there is audience excitement or activity that can be used as a benchmark for assessing the success of marketing content. So how do you measure the success of content marketing?

 

[Nomad]

First of all you need to make sure what content marketing success actually mean for your content marketing campaign. Is it sales or traffic, or something else?

 

[Laurentta]

One can measure content marketing success by tracking things like website traffics, engagement rates, conversation rates.