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Of course, we all often search for something on the Google Search Engine by adding a location or city name such as "Restaurant New York"? Next, Google will provide restaurant information in the area/location you are looking for. Local SEO is a strategy to increase local business visibility, so that your business will be listed on the first page of search engines, so that users/consumers can easily find your business based on location or nearby area. If business people can implement Local SEO correctly, of course website traffic will be higher and sales will also be greater. According to the information I obtained, almost 50% of searches on Google are local searches such as gas stations near me or close by. So this indicates that it is very important for business people to be able to control the local area.