Repurposing the context of a subject is an imperative policy that can increase the spread, involvement and return on investment as well. To repurpose your content you can do such things as create different formats, optimize it for every channel, expand upon central ideas, update and rehash the old one, create series or themes around it, cross promotion and syndication of content, interact with people who pay attention to you or share certain stuffs about your brand/organization with them., use other people’s messages/posts/emails in a new way or gauge your progress through these methods. These strategies would help businesses reach out to new audiences hence improve engagement through their content marketing efforts.
