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In the world of SEO, optimizing keywords and backlinks is not enough; user experience has become a key factor in improving rankings. Google increasingly prioritizes sites that are easy to navigate, fast, and offer relevant and clear content. Elements such as loading speed, responsive design, and logical page structure directly influence how visitors interact with the site. A poor experience, such as long wait times or confusing menus, can increase the bounce rate and negatively impact rankings. Furthermore, the quality of the content and its ability to address user needs are essential. Investing in UX not only improves visitor satisfaction but also sends positive signals to search engines. In short, SEO and user experience must work together to achieve sustainable and effective results.