If you have a strong brand, be careful of the things you associate with.

[Kross]

If you have a strong brand that has a strong identity, you don't associate with just anything. You don't endorse just anything. You don't snap with just anyone. When you have a strong brand, you have to be very selective of your association so that you won't spoil your brand.

 

[Min George]

Anything you do or say is used to judge your brand as a business person. Even your staff represent your brand.

 

[Augusta]

it's crucial to be selective about associations because they directly influence customer perception, trust, and loyalty, and can either reinforce or undermine your brand

 

[King Belieal]

Customers would use the association of a brand to mean an endorsement. I am careful where people see me as a business owner.

 

[Fidelia]

That's the reason I always avoid matters if public discourse. People can easily associate the little things a brand says as approval and use that to taint your brand image.