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In today’s competitive marketplace, advertising serves as a crucial tool for businesses to communicate with their target audience. However, some companies resort to misleading advertisements to gain an unfair advantage. Misleading advertisements can create exaggerated or false impressions about a product or service, ultimately leading to consumer dissatisfaction. This study investigates how such deceptive practices impact consumers’ trust levels and their long-term perceptions of brands. Understanding this relationship is critical as trust forms the foundation of consumer loyalty and business reputation.
Misleading advertisements exploit consumer emotions, leading to impulsive purchases. These tactics often prey on consumers' desires, encouraging hasty decision-making without thorough consideration. They erode trust, as consumers feel deceived when products fail to meet expectations. This mistrust can extend to the brand’s other products or services.
Misleading advertisements exploit consumer emotions, leading to impulsive purchases. These tactics often prey on consumers' desires, encouraging hasty decision-making without thorough consideration. They erode trust, as consumers feel deceived when products fail to meet expectations. This mistrust can extend to the brand’s other products or services.