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There are reasons why SEO must be transparent. As you see, there are many researchers and search engine crawlers, and if the SEO search must be transparent because if not, it will give a bad impression and reputation. There are four ways to be more transparent with your SEO clients, including the following: building long-term relationships, educate your clients on the value of your services, improve the reputation of SEOs, and raise your own value and give yourself an advantage over your competitors.