To achieve objectives, short-term business goals focus on immediate targets. Long-term goals cover plans for growth, expansion, and financial stability. You must balance short-term gains with a long-term vision for business success.
I think it's best to choose the one that works better for you. For most people they are not able to handle long term goals, hence they prefer short term goals.
I think both are important. But it's better to make short-term goals first. Once you achieved that, you are prepared to make long-term goals such as how to grow the business.
If you are not sure of your business to thrive , you can try the short term plan business. If you observe that is sailing flawlessly, then you can shift to a long term goal business. It is situational though.
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