Instagram account vs TikTok Account with the same level of following: Which one would likely command a higher price if one wants to sell it?

[Fidelia]

Just imagine that a person wants to sell two social media accounts they have taken time and efforts to build and they have good following. The two social media accounts are Instagram and TikTok.

Which one would most likely command a higher price between the two?

 

[eLdavis]

I think a Tiktok account would sell at a higher price compared to an Instagram account. This is because Tiktok is know to have more engagement.

 

[SHAHID987]

In my view, TikTok account will give him more money. It is much more famous than Instagram. It do have many clear options.

 

[kit_hung]

I think a Tiktok account would sell at a higher price compared to an Instagram account. This is because Tiktok is know to have more engagement.

You are absolutely right to say that a TikTok account can be sold for a higher price than an Instagram account, mainly because of the high level of engagement. Recent studies show that TikTok has a higher engagement rate compared to Instagram, especially for short video content.

This means that even an account with a small number of followers on TikTok can be worth a lot if it shows genuine engagement from viewers. This is very important for businesses or marketers looking to reach a caring and engaged audience.

However, the value of an account also depends on other factors such as the content niche, the number of active followers, and the history of the content. So, while TikTok has the advantage of engagement, it is still important to look at the overall quality of the account before deciding on a price.