Is exaggeration of facts a normal part of marketing techniques?

[Kross]

I have observed that most marketers are very good with exaggeration. They would hype up their products. They might not necessarily lie but they just make their products look too good for the customer to miss.

Is exaggeration also part of marketing techniques?

 

[kerryjoy]

Exaggeration is used in marketing to attract attention, but too much can mislead and harm brand trust.

 

[Min George]

Exaggeration should not be telling lies. It should be very slight before it turns to misleading adverts.

 

[Augusta]

Exaggerated claims can grab attention and create a sense of excitement around a product or service.when exaggeration crosses the line into false or misleading advertising, it can be illegal and harmful to consumers.

 

[eLdavis]

The way i see it now, most brands and companies have normalized this as a method in advertising their products.