Is influencer marketing still worth it today as a marketing strategy?

[Min George]

With the recent allegations that influencers advertise products that they don't personally use, it seems so many people have lost faith in influencer marketing and won't buy products endorsed by influencers. Do you think that influencer marketing is still viable to sell products?

 

[eLdavis]

Using influencers for marketing is still a very effective strategy that most brands still use today, especially if the influencer is well known.

 

[Springtime]

Influencer marketing is still widely used here. Other than skin care and health products, even banks such as HSBC uses a celebrity in their advertisement.

 

[Augusta]

The industry is expected to continue growing, with consumers influenced by authentic, value-driven content.

 

[King Belieal]

Big brands still use celebrities to advertise. It seems to be the easiest way to build trust for those big brands. It is micro influencers that are lacking credibility.