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Is it cost effective for a new business to advertise using influencer marketing?

King Belieal

King Belieal

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Influencer marketing or advertisement is when a business or a brand uses a famous or popular online figure to advertise. It is always argued that it is very expensive to run influencer marketing.

For a new business, do you think using influencer marketing can give them the exposure they need? Why do you think in affirmative or negating this?
 
Hiring a product influencer is one best way to promote your new product. An influencer has a very strong appeal to the viewers especially if she or he has a face value doubled with an impressive approach that anyone who sees it never think twice to order right away.
 
Starmix said:
Hiring a product influencer is one best way to promote your new product. An influencer has a very strong appeal to the viewers especially if she or he has a face value doubled with an impressive approach that anyone who sees it never think twice to order right away.
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Most of the product influencers tend to charge a lot of money in case if you plan to promote your product. There are many celebrities in our country who promote products in our country and they also have their own YouTube channel that helps them promote products.
 
For a new business, using a famous face or person would definitely do well for them. This is because these influencer person is already known and trusted by the masses, so using them would also make the masses want to trust and give your business a try as well.
 
Passionate-writer said:
Most of the product influencers tend to charge a lot of money in case if you plan to promote your product. There are many celebrities in our country who promote products in our country and they also have their own YouTube channel that helps them promote products.
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About my business, there is no need to hire an influence. It is just a small milk tea business. People are already familiar with milk tea in the mall. My friends knew of this through Facebook.
 
Passionate-writer said:
@Starmix - Influencers are hired by big companies. As far as small businesses are concerned, they can definitely hire salesmen or other kind of people who may help them a lot when it comes to marketing their small business.
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We can be an influencer in our own businesses as long as we know and have the skills and have a high-definition gadget . Why should we pay someone when we can make it?
 
In my opinion, we have to consider whether the product or brand is new (not a new business) and doesn't yet exist on the market so you need to hire an influencer, if your product/brand is widely available on the market you only need promotion so there's no need to hire an influencer. Second, hiring influencers requires a high fee, so you have to evaluate your business capital. If you take an influencer fee of more than 30% of your business capital, your business will run limp even if your product becomes famous.
 
Starmix said:
We can be an influencer in our own businesses as long as we know and have the skills and have a high-definition gadget . Why should we pay someone when we can make it?
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Well, I think that if a person is an influencer himself, then he could definitely promote the business. Being an influencer requires a person to be popular or famous. This also means a person must also have thousands of followers on social media.
 
Passionate-writer said:
Well, I think that if a person is an influencer himself, then he could definitely promote the business. Being an influencer requires a person to be popular or famous. This also means a person must also have thousands of followers on social media.
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At first, the followers will not be many but after some influencing those viewers may invite others to join their journey to listen to the influencer (You). It is just a matter of guts.
 
Passionate-writer said:
@Starmix - Influencers are hired by big companies. As far as small businesses are concerned, they can definitely hire salesmen or other kind of people who may help them a lot when it comes to marketing their small business.
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Influencers are also hired by small companies. What makes an influencer? Audience. The ones hired by big companies may be top music stars and celebrities that may charge very high. But some people have a large following on social media and they are not celebrities. Those ones are affordable and a small business can easily hire them.
 
Yeah, i think using social media influencer for advertising new business mans marketing will help those who are new and beginning the business and since are new to the business they don't have much money for advertising their goods and products so using influencers is good way.
 
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