Is it wrong to make prices of your products non negotiable?

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I make my clothes for a particular class of people that understand the value and the prices I give is not open to negotiation. A casual customer came to the shop and tried to negotiate the price of a ready to wear gown. I told her the price is non negotiable.

She got angry, fumed and left the shop. Is it a bad thing to make prices for your products non negotiable?
 
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