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Is social media really free to use?

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Most people are on social media platforms and they don't seem to be paying a dime to use those social media platforms. Some of those social media platforms like Facebook and others have the cost of you exchanging your private data for free access to them.

Do you think that social media is truly free to use?
 
That’s a really good question, and honestly, I don’t think social media is truly free at all. Sure, we don’t pay with money, but we definitely pay with something even more valuable — our personal data and attention. Every click, like, or share is collected, analyzed, and sold to advertisers who use that information to target us with specific content or products. In a sense, we’ve become the product. I think many people underestimate how much data these platforms actually gather — from location and browsing habits to voice patterns and interests. The “free” access just makes it easier for them to get more users and, therefore, more data. Personally, I think it’s a fair trade only if users are aware of what they’re giving up. The problem is that most people aren’t. So, while we don’t pay in cash, we’re constantly paying with privacy and time, which are arguably much more valuable.
 
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