- #1
Thread Owner
: Moseschidera
One celebrity that comes to mind who has really leveraged his fame into a successful business empire beyond just endorsements is Dwayne "The Rock" Johnson. He has consistently maintained an engaging social media presence with his millions of fans for years. But he also put in the work developing his own entertainment production company along with a fitness app and tequila brand that align well with his image and interests. He's definitely become a great role model for how other celebs can sustainably monetize their fame through developing their own brands instead of relying solely on one-off sponsorship deals.