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- #1
I was chatting with a friend the other day about starting a business, and they brought up something that really got me thinking. They said they'd only be interested in a business if it involved creating something entirely new. As in, if it wasn't inventing a revolutionary product or pioneering a never-before-seen service, they just weren't interested.
Now, I totally get the appeal of being an innovator, a trailblazer. There's a certain magic in bringing something truly novel into the world. But it also got me wondering: are we sometimes too focused on this idea of "creation" when it comes to entrepreneurship?
Now, I totally get the appeal of being an innovator, a trailblazer. There's a certain magic in bringing something truly novel into the world. But it also got me wondering: are we sometimes too focused on this idea of "creation" when it comes to entrepreneurship?