"It's Not 'Creating Something New,' So What?" – Thoughts on Starting a Business

[kit_hung]

I was chatting with a friend the other day about starting a business, and they brought up something that really got me thinking. They said they'd only be interested in a business if it involved creating something entirely new. As in, if it wasn't inventing a revolutionary product or pioneering a never-before-seen service, they just weren't interested.

Now, I totally get the appeal of being an innovator, a trailblazer. There's a certain magic in bringing something truly novel into the world. But it also got me wondering: are we sometimes too focused on this idea of "creation" when it comes to entrepreneurship?

 

[Min George]

There is no new value that anyone can think of now. There are only innovations that can be made to existing values.