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prices at the Mombasa auction soared to their highest level in a decade this week, with a kilogram of premium Kericho tea fetching an average of $3.50, up from $2.40 the same time last year. Industry experts attribute the surge to increased global demand, particularly from
Pakistan and the Middle East, coupled with a weaker Kenyan shilling against the dollar, which makes exports more competitive. The Kenya Tea Development Agency (KTDA) hailed the news as a "much-needed boom" for farmers ahead of the January bonus payment. "This is the direct result of our focus on quality and market diversification,"
Pakistan and the Middle East, coupled with a weaker Kenyan shilling against the dollar, which makes exports more competitive. The Kenya Tea Development Agency (KTDA) hailed the news as a "much-needed boom" for farmers ahead of the January bonus payment. "This is the direct result of our focus on quality and market diversification,"