The basis of successful SEO is studying keywords. Begin by generating a list of key phrases connected to your business or content. To locate popular and less competitive keywords, use tools like Google Keyword Planner or SEMrush. Concentrate on long-tail keywords that are relevant to user intent and have a high search volume. To narrow your keyword list, consider user inquiries and trends. To boost search engine results and attract the correct audience to your website, highlight intent-driven keywords and strategically include them in your content.