Know Your Audience: What Does This Mean

[Nomad]

As a business or a marketer, you might be frequently hearing from the experts that you should know your audience. Well, one of the most overlooked steps in marketing and advertising is audience analysis. But what exactly is knowing your audience? Well, you need to know what topics your visitors read most and create content based on your audience. Also check how often do they buy online, or the type of products are they looking for. Before promoting any product, you should understand your visitors' interests, buying habits, and browsing behavior.

 

[Augusta]

Knowing your audience is about putting yourself in their shoes and communicating in a way that is meaningful and relevant to them.

 

[Starmix]

Know your audience means getting knowledge of their socio economic status if they are qualified to be your target market. Your business will turn to futility if the surrounding environment does not qualify with the products and resources you may offer them. It's crucial if they belong below the poverty line, your business will be defaulted.