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Know Your Customer: A Rule for Every Business

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If you join a financial service such as payment gateway, trading platform, investment platform, even banks, etc, you will have to do KYC, Know Your Customer. This is a standard in financial services. But this principle is also very important for businesses, irrespective of size and niche. While business do not have to collect identifying documents of their person, they should of course know who their customers are, what do they do, what are their interests and hobbies, where do they come from, etc. If businesses know these things, they will be able to build relationship, which can turn into a long term customer.
 
As a business owner you have to know your customers, find out who among them are your constant buyers, so you can give them special freebies in the coming fdys6. This is one way to retain them and be loyal to you. Also know who among them are rude or unruly.
 
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