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Nomad
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If you join a financial service such as payment gateway, trading platform, investment platform, even banks, etc, you will have to do KYC, Know Your Customer. This is a standard in financial services. But this principle is also very important for businesses, irrespective of size and niche. While business do not have to collect identifying documents of their person, they should of course know who their customers are, what do they do, what are their interests and hobbies, where do they come from, etc. If businesses know these things, they will be able to build relationship, which can turn into a long term customer.