Lack of mission and vision

eLdavis

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Every business needs to have a mission and vision, one major problem most small business owners have is not that they do not have a strategy or they are not doing their best, the major problem is that most of them do not have a vision, hence there is notting to push them or even anchor their strategy to.
 
Vision is the desire of the business in the future, while the mission is the action to realize the desire of the business. So it is better if the vision and mission are made before the business is operated. Rarely do businessmen lack vision, but more lack mission because of lack of skills and strategies.
 
There are business operators despite having mission and vision but unable to make their businesses thrive. Some may thrive but after some years after taking considerations of the relevance of following what's written on their vision and mission. Those will guide them to make their businesses grow big and profitable.
 
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