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In today's digital world, a website's loading speed can determine whether a visitor stays or leaves. Users expect a page to load in less than three seconds, and if it doesn't, most leave the site without a second thought. This aspect not only affects the user experience but also search engine rankings, as Google rewards faster pages with better visibility. Optimizing images, reducing unnecessary scripts, and using a good caching system are essential practices to improve performance. Additionally, choosing a reliable hosting service can make a big difference. Ultimately, a fast website not only retains visitors but also conveys professionalism and efficiency, two qualities that strengthen any brand's online reputation.