Marketing Psychology: The Secret Behind Effective Selling

[Nomad]

Imaging you are buying hand wash. You spot two products with same quantity and price, but one says “Kills 97% of germs,” while the other reads, “Only 3% of germs will remain.” Which product would you buy? Well, it is obvious, most people choose the first one. This marketing technique is called “framing effect” It is a psychological principle that marketers use to influence perception. You need to give positive thoughts on buyers for you to sell products.

 

[Augusta]

It is good to also focus on the right leads. When you focus on the right leads, you'll find that you tend to see better win rates, larger average deal sizes and higher customer lifetime value