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I heard that McDonald’s in the Netherlands had to pull their AI Christmas ad after people criticized it negatively online. The ad, titled “The Worst Time of the Year,” featured holiday chaos like Santa getting stuck in a queue and people sliding in the snow. The goal was to get people to rush to their restaurants to escape the stress of the holidays, but instead, fans felt like they were ruining the festive mood and started criticizing them on social media.
McDonald’s management has admitted that they wanted to show the reality of the challenges of the holidays, but they have found that many customers still see this period as a time of great joy and happiness. This teaches us that no matter how powerful your technology is, if you don’t read the emotions of the people in the street well, you can get into trouble.
McDonald’s management has admitted that they wanted to show the reality of the challenges of the holidays, but they have found that many customers still see this period as a time of great joy and happiness. This teaches us that no matter how powerful your technology is, if you don’t read the emotions of the people in the street well, you can get into trouble.