Must a business be popular to make good sales?

[Min George]

There are some businesses that advertise just to get popularity. Those businesses always pump in resources to trend. To what end does a business pump in resources into advertisement just to get popular.

Is the popularity of a business proportionate directly to the sales it would make?

 

[eLdavis]

When a business is popular, it means lots of people know about the business, it would automatically generate sales, unless in situations where the business is popular for the wrong reasons.

 

[King Belieal]

There are businesses that you won't even hear their names but they are making massive sales. Business is not a popularity contest v

 

[Niyi Br]

A business must be popular within its target market to make massive sales. Unknown businesses don't make good sales.

 

[Fidelia]

A business just has to create enough awareness. Popularity is not a criteria for making sales. It is awareness.