I do not update the website regularly, especially if I am traveling. I find that the income from CPM advertising is reducing very fast as the page views decline when websites are not updated. Have you noticed this problem?
You must update your websites regularly to make sure that your website is working properly, optimized, and many others. If you do not, it can reduce your earnings.
There is a massive online advertising fraud with powerful companies controlling the page views recorded for some online publishers. They can drastically reduce the page views if they wish.
Contents have to stay fresh. No one wants to come up to a site and be reading stale contents. It is the new things they are anticipating from the site that keep them coming back for more.
Of course, if you don't update your content regularly then traffic will drop, because visitors won't visit the same content twice. So you should always update your content so that it is always fresh.
Just because you have fresh content does not mean you start getting a lot of traffic. Your content needs to be optimized for search engines to rank well and get traffic and this process takes a long time
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