This kind of business is run by registered midwives. They can run a maternity licensed by the government where they help expectant mothers deliver their babies.
It is a very lucrative business in my country. Does it exist in your country? If yes, can you say it is lucrative?
When a maternity home has a good record of safe deliveries ratio, it would become so big because they would get many people that want to deliver there.
I think this is a good business, there are people giving birth on a monthly and if not daily basis. The most important thing is to have professional hands, and the proper equipments.
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