There are many types of marketing strategies that we can apply, such as content marketing, influencers, etc., but to make it easier, we can group all types of marketing strategies into two types, namely outbound marketing and inbound marketing. Outbound marketing is a traditional and one-way marketing strategy such as radio, television, billboards, telemarketing, etc. So marketers must be more active in greeting the audience to offer products. Meanwhile, inbound marketing begins with the launch of content that attracts viewers and positive interactions that make it possible to convert viewers into potential buyers, and often consumer satisfaction for long-term goals.
