Posting Frequency: How often is too much to publish promotional content?

[Kross]

For me, I don't feel good to see a business or brand churn out promotional contents everyday. When it comes to content marketing, how often is too much? How can brands strike a balance in frequency of contents they churn out?

 

[magnus2022]

When it comes to advertising, the most important thing is conversion. If the adverts is converting, they should continue but if it is not bringing results, they should stop. Ability to ascertain the success of an advert is paramoint in marketing.

 

[eLdavis]

Posting too much can often lead to fatigue in your customers. It would be better to give some breaks while doing this. Posting two to three times is okay.

 

[Min George]

A business or brand should target to post only twice or thrice in a week max. Else people won't take their posts serious again.

 

[Kross]

If the brand is publishing long contents, they should just post once every week. Short contents can be thrice a week.

 

[Augusta]

You just do it the way you know would not be choking to users. Just do it with decorum and that's it