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If you want to sell merch through your website, Printful and Printify are two best options. You can integrate these print providers on Shopify or Woocommerce to sell print-on-demand products. Printify and Printful can be integrated in wordpress site using the WooCommerce plugin. There is also API integration option for websites that don't directly support these providers. By using these print providers, you can sell various products under your business name.